We are proud to show you the article that has come out today in "La Repubblica" which tells a little about what we have been doing with passion for years!
Here is the complete article:
Try it yourself to sell a cashmere sweater for 10 thousand euros. Franco Fredducci, the owner of "Il Borgo Cashmere" in Borgo San Lorenzo, does it regularly. The last one was sold to a lady size 62, belonging to an Arab royal family. But these are not things that happen by chance.
"The company was opened in 1949 by a woman, my wife's grandmother and today has over 50 people, 24 employees in the company and about thirty home workers, whom we pay duties for", says Fredducci.
Who, at 53, despite the title of "king of the cashmere of Borgo San Lorenzo", now tries to conquer Florence. Opening the first store in via Tosinghi in September: "It is our first store, we don’t intend to challenge Gucci or Hermés but it will be a live shop, a studio-shop where we do not only sell, but also produce. It’s manufacturing that makes a garment unique ", says Fredducci.
How do you get on the podium? "With much research and creativity, in materials and in making a craft product, made by hand and made to measure, but capable of seducing even a 20-year-old girl," claims the king of cashmere. "We don’t get there with advertising, ours was a door-to-door job, done by word of mouth, and that's how we won over Arab and American customers," he adds. With highly professionalized team work. "That cashmere sweater had a mink fur and handmade leather stitching, something like 30-40 hours work, the result of the our group made for the 90% by women" says the owner of Borgo Cashmere.
"Our master craftspeople are our real wealth. In the end our choice to not leave Italy for Romania in the eighties, as many did, has paid us, because the first need for an artisan company is training" says Fredducci. Who in September, immediately after the summer break, will hold in his company a 900-hour course recognized by the Toscana Region "Time is against us, we must do training quickly, but if we do, our future can only be rosy, because we can create unique products, which nobody else can make".
"Borgo Cashmere" is not just cashmere but "We make clothing and many things for children, including fur lined baby blankets for newborns". Things such as socks for the business class of an important airline company. However, it also borders on furnishing, since also furniture and interior lamps have been created. Obviously not for every budget. They are refined and excellent products. That - however unpleasant and not politically correct it may appear - have a more and more good market.